Listeners to Leads

The Future of Podcasting with Todd Cochrane, CEO of Blubrry Podcasting

December 22, 2022 Alesia Galati Episode 79
Listeners to Leads
The Future of Podcasting with Todd Cochrane, CEO of Blubrry Podcasting
Show Notes

Compared to the early years of podcasting, there is now so much less of a barrier to entry regarding tech skills and cost to start. What remains the same is the amount of consistency and work that goes into making a truly valuable show.  This week, episode 79 of Listeners to Leads is about the future of podcasting!

In this episode of Listeners to Leads, my guest Todd Cochrane shares his wealth of knowledge of the past, present, and future landscape of podcasting and actionable steps you can take right now to use your podcast as a tool to achieve the goals you’ve set out for your brand. 

Todd and I also chat about the following: 

  • How Blubrry helps their customers build their podcasts on their own brand and provides integrations that make the technical part of podcasting simple. 
  • Getting super clear on the goals of your podcast and tailoring your content to meet those goals. 
  • How to avoid getting caught up in the numbers game and respect your audience by giving them the focus and attention they deserve. 
  • What podcasting looked like when Todd started 18 years ago and how it has shifted into what it is today. 
  • Todd’s take on the future of podcasting and the rise in short-form content. 

Most people who start a podcast underestimate the work of creating a successful show and quit before 7 episodes. The truth is, if you’re willing to put in the work and genuinely create the content your audience wants, you’ll see the results you’re looking for.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!







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