Listeners to Leads
Listeners to Leads, hosted by Alesia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their business. Alesia uses her experience as the owner of Galati Media, a full-service podcast management company, to help business owners get leads, land speaking gigs, and create deeper connections with their audiences through their podcasts. Alesia and her guests will discuss everything from launching a podcast to marketing a podcast. Learn more about Alesia and Listeners to Leads at www.listenerstoleads.com
Episodes
179 episodes
Discovering Your Unique Podcasting Voice with J. Rosemarie Francis
We all have a unique message to share, and podcasting is one of the best ways to share that message. But there are so many mindset blocks and obstacles that can trip us up and stop us from ever pressing ‘publish’ on our episode. Today podcaster...
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Episode 178
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31:24
Being Authentic Online Without Oversharing with Cayla Merrill
If you're a business owner or a content creator, you know the feeling of having to keep showing up and wondering whether or not you can show up as your whole self in your online presence. You might be asking yourself, “How do I show up authenti...
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Episode 177
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31:21
Unlocking the Power of Press Releases for Your Podcast with Mickie Kennedy
Press releases are often associated with marketing strategies for large companies and corporations. But have you ever thought about writing and sharing one for your podcast? Mickie Kennedy, PR expert and Founder of E-Releases, joins us this wee...
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Episode 176
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35:00
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Overcoming Obstacles and Embracing Your Unique Voice with David Ask
We’ve talked on the show before about how everyone has their own unique voice and how podcasting is one of the best ways to share that. Very few people know that better than David Ask, who uses his podcast, The Greatest Good, to share about gri...
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Episode 175
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33:06
Building Relationships and Creating Impact Through Podcasting with Tabatha Thorell
Launching a brand new podcast today is much different compared to the 2010s. Because of the development of the industry, the rise in tools to assist the independent podcaster and mindset shifts in the space; podcasts have gone from simply being...
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Episode 174
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35:55
Leveraging Referrals and Market Research to Grow a Podcast with Sage Weiss
The best way to connect with your podcast audience is to create content that resonates with them. But in a busy world with digital algorithms that demand a constant stream of content, how can we cover topics that bring in our audience and new c...
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Episode 173
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29:21
Creative Ways to Repurpose Guest Podcast Episodes with Lyndsay Phillips
Making a guest appearance on other people’s podcasts is not only exciting but a great way to open yourself up to a new audience, potential clients, and business opportunities. But what can you do to promote your guest episode to your audience a...
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Episode 172
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31:02
Get Your Podcast Featured in More Media Outlets with Leah M. Forney
One of the most valuable marketing tools for your podcast is media appearances, and those appearances can come in lots of different forms. From getting on other people’s podcasts to paid advertising to appearing on and contributing to large pub...
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Episode 171
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33:24
The Value of Referral Partners Through Podcast Guests with Carol Hamilton
There are so many different ways to monetize your podcast and grow your show strategically. And while we often talk about turning your listeners into leads, we haven’t spent as much time on an equally achievable strategy: turning your podcast g...
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Episode 170
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28:42
Amplifying Women's Voices With Podcasting and Empathy with Amy Pons
Podcasting allows for everyone to have a voice. This is especially important for people in traditionally marginalized communities whose voices have a history of being silenced. Amy Pons, host of the Women Making Moves podcast, has made it her m...
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Episode 169
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28:50
The Power of StoryBrand in our Podcast Content with Lauren Cockerell
Marketing your podcast or business can feel like a balancing act: you know you need to speak to potential clients’ pain points and frustrations, but you also want to make sure they know about you and the values your business holds. How do you b...
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Episode 168
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40:34
Escape the Social Media Hamster Wheel with Mark Herschberg
While lots of social media posting tries to keep up with trends and focus on current events, podcasters and small business owners have a lot of evergreen content that establish them in their field and promote their thought leadership. So how do...
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Episode 167
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41:05
The Power of Authentic Engagement on Instagram with Jillian O'Keefe
With two billion monthly active users worldwide, Instagram can be an awesome place to spend time and promote your podcast. But making meaningful connections and boosting your engagement means more than just posting about your brand new episode ...
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Episode 166
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32:38
Optimizing Your Facebook Marketing for Maximum Impact with Meg Brunson
As content creators, social media can feel really overwhelming. And when a platform like Facebook has so many different ways to connect and interact with people, how do you know where to start to maximize your presence and use Facebook to its f...
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Episode 165
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36:01
Practical Strategies for Using LinkedIn for Podcast Promotion with Tania Bhattacharyya
Social media is one of the biggest tools we have in podcasting to reach more listeners, connect with potential clients, and promote our thought leadership, helping us land new clients. But what platforms should you focus on? The simple answer: ...
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Episode 164
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30:16
The Power of Email Marketing: Myths and Realities with Kendra Corman
Marketing is always evolving and for the past few years, email marketing has been a hot topic of conversation. Do people still read emails? Is email marketing dead? How do I best use emails to reach my audience? Today on the show Kendra Corman,...
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Episode 163
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31:02
Creating Boundaries and Honoring Your Whole Self with Valerie Friedlander
Creating and releasing a podcast is no small task, and everyone approaches theirs differently. But the most important thing to keep in mind when planning your show is how you manage your energy so you don’t get completely overwhelmed. Friend of...
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Episode 162
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28:24
Simplifying Complex Topics for Your Audience with Menekse Stewart
With the constant changes in technology, social media trends, current events and more, it can be hard to keep up with what you think your marketing strategy needs to look like. But marketing is never a one-size-fits-all approach, and Menekse St...
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Episode 161
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29:32
The Importance of Self-Mastery in Podcasting with Kim Romain
So you’re sitting down to record an episode for your podcast, and you realize halfway through that the conversation is taking a turn you didn’t expect! What should a good podcaster do? Kim Romain is here today with different ways to handle the ...
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Episode 160
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32:55
Unlocking the Hidden Book Inside Your Podcast Episodes with Scott Maderer
Writing a book is something most people think about doing in their lives. And as a business owner, having a formal, published account of your business' beliefs and practices can be appealing for reaching more people and getting more clients. Bu...
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Episode 159
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36:04
Financial Planning for Podcasters and Business Owners with Brandon Neely
Finances are not the sexiest thing to talk about when it comes to our businesses, but it IS essential to have a handle on your numbers. Brandon Neely, a finance expert and serial small business owner has the insight and tools that can help you ...
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Episode 158
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31:58
Automate Your Podcast to Save Time and Energy with Joe Casabona
Business owners are BUSY and even when podcasting is your favorite part of your marketing strategy, it can take up a lot of time in your week, leaving you frustrated and tired. But with all the new tools and automation options available, there ...
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Episode 157
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39:37
Tracking and Nurturing Relationships with Collaborators and Brands with Reena Friedman Watts
There are so many behind-the-scenes elements of a successful podcast, from searching for sponsorships to navigating new business brought in by the show to keeping up with former guests. Reena Friedman Watts, with experience both in reality tele...
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Episode 156
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43:02
Creating Conversations Your Guests are Proud to Share with Mai-kee Tsang
Sometimes it feels like getting your guests to share your episode is a full-time job. It’s frustrating when you put your heart and soul into the conversationand you go to share it with a guest and they maybe either don't feel comfortable with i...
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Episode 155
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32:06
Aligning Your Podcast Marketing Strategy with Your Values with Becky Mollenkamp
With so much information about marketing available from so many different experts, it can feel overwhelming finding what you ’should’ do to promote your work. But your marketing strategy, whether for your podcast or your business, does NOT have...
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Episode 154
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35:29
