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Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs
Are you a purpose-driven business owner ready to make a real difference in the world? Join Alesia Galati, founder of Galati Media, as she shares actionable strategies to help you leverage the power of podcasting for positive change.
Alesia understands the unique challenges and opportunities marginalized voices face and is passionate about helping you amplify your message, grow your audience, and create a podcast that truly matters.
In each episode, you'll discover podcast growth strategies, impactful content creation ideas, authentic storytelling tips, marketing and audience growth tactics, and hear inspiring interviews.
Whether you're a seasoned podcaster or just starting out, Podcasting Unlocked will equip you with the tools and strategies to create a podcast that grows your business and contributes to a better world. Learn more about Alesia at helpmypod.com
Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs
The Importance of Podcast Market Research and How to do it
One of the biggest things I see podcasters get wrong when launching a podcast is that they don’t do their market research. Through this research, you can set up your podcast for success and set it apart from your competition. That’s why this week, episode 22 of Listeners to Leads is about the Importance of Podcast Market Research and how to do it!
In this episode of Listeners to Leads, I’m sharing the importance of market research for your podcast and actionable steps you can take right now to show up differently from your competitors.
I also chat about the following:
- What is market research for your podcast, the different sections you need, and why it’s vital to a successful podcast.
- Why you need to determine the purpose of your podcast before you can perform market research, and how it helps you complete the research effectively.
- How to analyze competitor podcasts for title, content, and style, and understand the difference between a competitor and a direct competitor.
- How to determine good topic ideas based on other podcasts in your niche, without copying someone else’s work, and make sure it aligns with your podcast purpose.
Without the market research, you won’t be able to determine what makes you different from your competitors. By doing this limited research and coming at it from the mindset described in this episode, you’ll have a successful podcast from the start.
Link For Buzzsprout Podcast Stats
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
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