Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs
Are you a purpose-driven business owner ready to make a real difference in the world? Join Alesia Galati, founder of Galati Media, as she shares actionable strategies to help you leverage the power of podcasting for positive change.
Alesia understands the unique challenges and opportunities marginalized voices face and is passionate about helping you amplify your message, grow your audience, and create a podcast that truly matters.
In each episode, you'll discover podcast growth strategies, impactful content creation ideas, authentic storytelling tips, marketing and audience growth tactics, and hear inspiring interviews.
Whether you're a seasoned podcaster or just starting out, Podcasting Unlocked will equip you with the tools and strategies to create a podcast that grows your business and contributes to a better world. Learn more about Alesia at helpmypod.com
Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs
Overcoming Perfectionism in Podcasting
Perfectionism is something we all deal with to some degree. But as content creators, podcasters can feel extra pressure to be perfect for our audience. By letting go of the need to be perfect and showing our audiences the ‘messy middle’, we can actually grow closer with and be more relatable to our listeners. This week, episode 120 of Listeners to Leads is about overcoming perfection in podcasting!
In this episode of Listeners to Leads, I’m sharing the importance of embracing the ‘messy middle’ and actionable steps you can take right now to let go of the perfectionism holding you back.
I also chat about the following:
- Podcasting is showing up as you are, authentically.
- Your 100% is going to look different on different days, and that’s okay.
- Perfection means something different to every podcaster.
- Consistency in podcasting allows you to tailor content to your audience’s expectations.
For more about overcoming perfectionism, check out Listeners to Leads Episode 100: How to Overcome Perfectionism and be Consistent with Podcasting with Reshanda Yates.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
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giving 100% every day does not mean that you are literally giving 100% every single day. It means that some days, all you have to give is 45%. If you give all that 45%, you still gave 100%. The same goes for podcasting. The same goes for any of your content that you're creating. Give your audience the realness. Give them you.
Speaker 1:Welcome to another episode of Listeners to Leads, where I'm helping podcasters launch and maintain a lead generating show. I'm your host, alicia Galati, the CEO and head podcast strategist behind Galati Media, a full service podcast management company. On this show you'll hear my guests and I discuss everything it takes to launch a successful podcast and keep it running. If you're ready to get leads, land speaking gigs and create deeper connections with your audience through your podcast, then this is the show for you. I'm a perfectionist. There I said it. Raise your hand. If you're a perfectionist too, because I know I'm not alone in this and so often in podcasting and in the content that we create, we want it to be perfect. We want our audience to sit down, put their headphones in and have a life changing experience every single time that they listen to our shows. Sadly, that's probably not going to happen, but that's okay. One thing that I have found in podcasting and I've been podcasting for quite some time now is that it's not about how perfect the episode is. It's not about not fumbling over every single one of your words or having those really impactful one-liners. It's about being genuine with your audience. It's about delivering on what it is that you say that you're going to do.
Speaker 1:Today, we're going to talk about overcoming perfectionism in podcast, and I am very, very, very excited about it. If we have not met, my name is Alicia Galati and I'm the host here at Listeners to Leads podcast. I'm also the founder and podcast strategist at Galati Media, which is an agency that helps podcasters produce lead generating podcasts that connect them with their audience, land them speaking gigs and allow their audience to have a deeper connection with them. I love what I do. Very clearly you can hear it in my voice. I get so excited about podcasting, but I'm a perfectionist. I want things to be perfect. When you are managing a team and you are managing 15 plus podcasts at this point, we are at 1600 episodes that we have produced there's a line between being a perfectionist and getting the dang thing out there. That's what I want to talk to you about today.
Speaker 1:I know in podcasting we want to be authentic and that might be a buzzword for you. Sorry, I don't know what that word means but that's part of podcasting. It's about showing up as your best self, while still being vulnerable, while still sharing the messy middle, but allowing your audience to see the growth that is possible, not just in your own life, but in their lives as well. Authenticity is not perfect. It is not going to be 100% all in all the time. There might be things that you have to keep to yourself. There might be things that you learn later and you go back and listen to those past episodes and you cringe because I don't know if I agree with myself back there. I don't think I agree with what I was saying. It's okay.
Speaker 1:The part about podcasting is just to be able to show up as yourself, to show up as who you are authentically today. Now it reminds me of that I want to say. It's a social media post that I've seen where it's giving 100% every day does not mean that you are literally giving 100% every single day. It means that some days, all you have to give is 45%. If you give all that 45%, you still gave 100%. The same goes for podcasting, the same goes for any of your content that you're creating. Give your audience the realness. Give them you, if you I don't want to say the word over script, because I am 100% okay with people scripting their podcasts, but if you give them the robotic script and only the highlight reels of your stories, they're not going to see themselves in that story. They're not going to see themselves as being able to move through that story. So when you share stories like, for example, when I share stories about the time that that co-worker said, well, at least you just have one of those faces that makes me want to punch you in the face that story is not to say, oh, that guy is mean. Or to say I just got over it because I didn't.
Speaker 1:It took years from that point for me to launch my first podcast and even then I had so many insecurities around my voice, around the timber of my voice and the ability to express myself in a way that other people could listen to. That didn't happen overnight. Now, by sharing that story, I'm allowing my audience to hear my emotions, to hear how it felt to be there, to say, look, I am not perfect, I don't like my voice. Sometimes I actually do not go back and listen to my episodes because I don't want to hear myself talk. That's okay, that is completely normal. Somebody in the audience one of my listeners here is saying, oh my goodness, me too I cannot go back and listen to my episodes, and that's all right. But being able to show up with those stories allows you to say, oh yeah, been there, done that.
Speaker 1:So, yes, we want to be authentic, but remember that your authenticity is not always going to be perfect. Share some of that messy middle, share the things that you're going through, share some of the struggles, and I know that your audience is going to connect with that. When we think about perfectionism when it comes to podcasts and all of our content really like, this can be applicable to any type of consistent content that you are creating. Your audience comes to expect A certain level and I think that it's really important as podcasters and content creators that we are setting that precedent for our audience on what to expect.
Speaker 1:So I've mentioned on the show before that I was on someone's podcast and she had her kid running around in the background. Now, for me, specifically as a mom, I do not want to hear kids running around in the background of the podcast that I listen to. I'm already Extremely particular about the podcast that I listen to, so I'm not going to spend time listening to a show with kids running around in the background. For her, specifically, she was talking to moms who wanted to hear that messiness. They wanted to hear the real life situation Of her kid babbling on her lap while she was recording her podcast episodes, and for her it was to show her audience look, I'm showing up for you and this is what real life looks like for me, and I'm sure it probably looks like that for you. That is what I would consider not perfect, but for her, that is her perfect.
Speaker 1:So when we think about overcoming perfectionism, you have to decide for yourself what is that perfectionism? What is that thing that I feel like I have to create To be perfect? What does perfection look like and does my audience actually expect that? Here's an example If I'm listening to the National Geographic podcast greaking out with my kids on a road trip, that podcast is overly storytelling, produced. That is high quality production. That quality and that quote unquote perfect is going to be completely different than if I'm listening to a biz friends podcast because they're doing it themselves. They have a certain level of what they consider perfectionism and it's not a multi level, overly produced storytelling podcast is literally them sitting down and saying here is what's going on, here's what's on my mind, here's how you can do better on X Y, z. Those are going to be different, so I should know, as the listener, to expect one thing from one podcast and one thing from another. So when you consider what is it that your audience expects from you, it's important that you show up that way Consistently. Now there are obviously going to be times when you can let your audience in on your life and let them in on what it is that you are doing. So. Another example I have a client that she travels a bit and so when she travels, she brings a different mic than she usually uses and she lets her audience know hey, I'm traveling today, this is what we're talking about, and so on.
Speaker 1:That is not how I personally would approach my podcast, because I know that as a business owner, as a podcast producer, I want my podcast to be top level. I want it to be a statement of the work that we do at Galati media. I also wanted to be a statement of my personality and what I expect from myself. So for me, if I know that I'm going to be traveling, I will actually batch ahead for those episodes to ensure that I have the same quality level, the same style of podcasting. Then I would have Any other time of the year that is how I would show it personally, but the other person, the way that they're showing up, is perfect for them.
Speaker 1:Going into this idea of consistency and how we show up for ourselves and for our podcast and for our audiences, I think it's important to remember that the cadence you create, whatever that is, whether it's a weekly podcast, every other week, twice a week, once a month that perfectionism can hold you back. I have definitely had this happen to me. I have to have other people hold me accountable for the things that I need to get done. That is just how I work best. So I told my team I need to launch my podcast by this date. Hold me accountable to it.
Speaker 1:This needs to get done because I know I would get in my head, I would overthink it and I would have to make sure that it was perfect. I would have to make sure that it was exactly the way that I needed it to be, when, in reality, it's about getting your show out there, let your audience hear your voice, and sometimes you might have to go back, delete an episode. That is okay. You might have to go back and re-record an episode because it didn't land right with your audience that is okay. It's okay to have to go back and fix things if they really don't work out.
Speaker 1:But for the most part, I think we can kind of set that perfectionism aside and say this is my 100% today and that's what I'm gonna do. It's allowing me to show up for my audience. It's allowing me to create something that really, truly can make a difference in someone's life, and I'm gonna do it All right, I hope this was inspiring for you. I know that it's something that's been weighing on my heart lately and something that I've been wanting to talk about for a while, and that is really giving our all to our audience, being real on our shows, because so much of the content that we are consuming on a daily basis through social media, through interactions with people, we are only getting their highlight reels, we are only getting their highs and we're not getting any of that messy middle. We're not getting any of that inspiring, taking a step forward.
Speaker 1:So this is my challenge to you today how can you show up kind of nudging perfectionism to the side of it today for your audience, whether that is through a post that you create to really share that non-perfect you? How can you do that in your podcast? How can you do that in your social media content or wherever you decide to show up? That is my challenge to you today. Send me a DM, let me know if you take part of this challenge and that way I can cheer you on, because I know that it is going to inspire someone to feel more seen, to feel more heard. All right, that is all I have for you today. I hope you have a fantastic week and I will talk to you later.
