Unlocking the Hidden Book Inside Your Podcast Episodes with Scott Maderer

Writing a book is something most people think about doing in their lives. And as a business owner, having a formal, published account of your business' beliefs and practices can be appealing for reaching more people and getting more clients. But writing a book can be a HUGE undertaking. Where do you even start? Why not start with all the content you’ve created for your podcast? Scott Maderer, coach and author of Inspired Living: Assemble the Puzzle of Your Call by Mastering Your Time, Your Talent, and Your Treasures did just that, and he’s here today to tell us how he did it and how you can too! This week, episode 159 of Listeners to Leads is about unlocking the hidden book inside your podcast episodes! 

Scott Maderer is the Founder and Coach behind Inspired Stewardship, a consultancy whose mission is to help you find the freedom to live a fully authentic life by learning how to be better Stewards of your time, talent and treasures. After almost 30 years in education, Scott and his wife Carrie founded Inspired Stewardship to live out their own calling to coaching in 2011. His book Inspired Living: Assemble the Puzzle of Your Call by Mastering Your Time, Your Talent, and Your Treasures was published by Morgan James July 2nd 2024.

In this episode of Listeners to Leads, Scott Maderer shares the importance of looking at your audience engagement to learn what they enjoy and actionable steps you can take right now to analyze your podcast content for inspiration for your book. 

Scott and I also chat about the following: 

• Changing the cadence of your podcast as your life changes.
• Training yourself to look for ideas everywhere –  and to write them down!
• Using your podcast content as inspiration and an outline for your book.
• Analyzing audience engagement, or lack thereof, for what they find valuable.

For links to all of Scott’s resources talked about in today’s episode, check out the Listeners to Leads landing page on his website!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH SCOTT MADERER:

LinkedIn

Instagram

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

Chapters

• 0:00 Unlocking the Hidden Book Inside Your Podcast Episodes with Scott Maderer
• 2:03 Scott’s journey into podcasting.
• 6:38 The importance of a conversational tone in podcasting.
• 9:36 Finding the right cadence for your podcast release schedule.
• 11:49 Training yourself to look for ideas everywhere - and write them down!
• 14:45 Using a podcast to generate content for a book.
• 18:56 Scott’s brainstorming process for his book.
• 21:54 The benefits of externally processing stories and information.
• 26:07 Learning what your audience from their engagement, or lack thereof.
• 30:11 Podcast connections can help in all areas of your business.