The Power of Email Marketing: Myths and Realities with Kendra Corman

Marketing is always evolving and for the past few years, email marketing has been a hot topic of conversation. Do people still read emails? Is email marketing dead? How do I best use emails to reach my audience? Today on the show Kendra Corman, marketing expert and host of the Imperfect Marketing podcast, is here to share why email marketing is not going away any time soon, what we can do to best reach our audience, and more! This week, episode 164 of Listeners to Leads is about the myths and realities of email marketing! 

Kendra Corman is a marketing strategist who helps entrepreneurs and small businesses grow through effective, results-driven marketing. Her expertise focuses on email list growth, podcasting, AI-powered marketing, and creating strategies that save time while driving real results. With over 15 years of experience, Kendra has mastered the art of imperfect marketing - because perfect is boring, but profitable is essential.

In this episode of Listeners to Leads, Kendra Corman is sharing the importance of cleaning out your email list so you reach your list’s inboxes and actionable steps you can take right now to encourage more of your ideal audience to open your emais. 

Kendra and I also chat about the following: 

• Not being afraid to write your emails and marketing copy in your authentic voice.
• Focusing your social media efforts on the platform where you like to engage most.
• The importance of cleaning out your email list and understanding why people sign up in the first place.
• Why text-only emails are making a big comeback.

To check out Kendra’s library of freebies, you can head to https://kendracorman.com/freebies/ !

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH KENDRA CORMAN:

LinkedIn

Instagram

The Imperfect Marketing Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

Chapters

• 0:00 The Power of Email Marketing: Myths and Realities with Kendra Corman
• 2:47 Focus on where you enjoy showing up most, not just where your target audience is.
• 5:25 Email marketing is not dead, with a $42 return on investment for every dollar spent on average.
• 8:27 The importance of cleaning out your email list and understanding why people sign up in the first place.
• 10:50 Adding value to your email content to attract potential clients.
• 17:32 Repurposing podcast content in a way that makes sense for emails.
• 23:38 Why text-only emails are making a big comeback.