The Power of Authentic Engagement on Instagram with Jillian O'Keefe

With two billion monthly active users worldwide, Instagram can be an awesome place to spend time and promote your podcast. But making meaningful connections and boosting your engagement means more than just posting about your brand new episode and then disappearing off the app until the next one goes live. Today’s guest, Jillian O’Keefe, is sharing all things Instagram with us. From getting new followers, to engaging with those followers, strategic ways that we can grow our audiences without posting 50 times a week, and more! This week, episode 166 of Listeners to Leads is about the power of authentic engagement on Instagram! 

Jillian O’Keefe is an Instagram Content Strategist for authors, editors, and book coaches who helps them gain visibility by embracing and showing their unique story to grow their following on Instagram. She encourages bookish people to share their true voices and passions to build their businesses and attract dream clients who engage with and care about their content. As a champion of the #bodypositivity movement, Jillian understands the power of authenticity and how it helps women stand out by presenting an alternative to the picture-perfect, impossible standards of Instagram-shiny posts.

In this episode of Listeners to Leads, Jillian O’Keefe is sharing the importance of setting aside time to respond to and connect with people in your DMs and actionable steps you can take right now to boost your engagement and expose more people to your content. 

Jillian and I also chat about the following: 

• Creating authentic content that connects with your audience.
• Using collaborations to expand your reach and connect with new audiences.
• Focusing on the quality of engagement, not on the size of your following.
• Utilizing hashtags effectively on Instagram in 2024.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

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Chapters

• 0:00 The Power of Authentic Engagement on Instagram with Jillian O'Keefe
• 5:19 Growing an Instagram audience with quality engagement.
• 7:01 Debunking Instagram growth myths.
• 14:21 Strategies for consistent and engaging content.
• 17:37 Building and maintaining engagement.
• 20:25 The Power of collaborations.
• 30:37 Leveraging hashtags for visibility.