Escape the Social Media Hamster Wheel with Mark Herschberg

While lots of social media posting tries to keep up with trends and focus on current events, podcasters and small business owners have a lot of evergreen content that establish them in their field and promote their thought leadership. So how do we share our evergreen content in an approachable, easily remembered way that doesn’t get lost in the algorithms of social media? Mark Herschberg, creator of the Brain Bump app, is here today to talk about his solution, Brain Bump. This week, episode 167 of Listeners to Leads is about escaping the social media hamster wheel! 

Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually.

In this episode of Listeners to Leads, Mark Herschberg is sharing the importance of creators driving traffic to their own sites and content and actionable steps you can take right now to share your evergreen content in a way that doesn’t rely on social media. 

Mark and I also chat about the following: 

• The limits of social media’s chronological and algorithmic structures.
• How the app Brain Bump creates ways for creators to share tips with their audience while ensuring the original creator's brand is visible.
• The importance of using data to make better decisions while keeping users' data private.
• Having a clear understanding of your audience and tailoring your content to their needs.

Don’t forget to go check out the Brain Bump app on your app store or by visiting https://brainbumpapp.com/

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH MARK HERSCHBERG:

LinkedIn

Facebook

X (formerly Twitter)

The Career Toolkit

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Brain Bump app

The Career Toolkit 

Cognosco Media

Chapters

• 0:00 Escape the Social Media Hamster Wheel with Mark Herschberg
• 2:01 Introduction to Mark Herschberg.
• 3:17 The limitations of social media for evergreen content.
• 5:43 The challenges of social media for content creators.
• 6:56 How the Brain Bump app works for content creators and users.
• 12:36 How Brain Bump can be used for different types of content and formats, such as guests on a podcast.
• 19:32 Cross-promotion and collaboration opportunities using Brain Bump.
• 22:18 Tracking and data insights available to content creators.
• 24:13 The importance of using data to make better content decisions.
• 31:41 Mark’s tips for podcast hosts based on his experience as a guest on over 400 episodes.