The Power of StoryBrand in our Podcast Content with Lauren Cockerell

Marketing your podcast or business can feel like a balancing act: you know you need to speak to potential clients’ pain points and frustrations, but you also want to make sure they know about you and the values your business holds. How do you blend these two narratives to create one story that showcases the very best about your brand? Lauren Cockerell is here today to talk about the StoryBrand methodology, what to consider in your marketing, and more! This week, episode 168 of Listeners to Leads is about the power of StoryBrand in our podcast content! 

Lauren Cockerell is President of Kwedar & Co., a PR/marketing firm that provides the strategy and execution business owners need to achieve balance and sustainably take their businesses to the next level. As a one-stop-shop for strategic communications, they help entrepreneurs enjoy growing their business and feel confident in the direction they’re headed. Lauren is also a board member of the Foundation for the Young Women's Leadership Academy of Fort Worth, empowering the next generation of women leaders.

In this episode of Listeners to Leads, Lauren Cockerell is sharing the importance of utting the customer first and making it easy for them to do business with you and actionable steps you can take right now to ensure your marketing focuses on the needs of your clients. 

Lauren and I also chat about the following: 

• The loneliness of entrepreneurship and the value of finding a community.
• Understanding StoryBrand and customer-centric storytelling.
• Being clear on the types of clients the business wants to attract and the value of having a niche.
• The balance between providing value and not giving away too much information for free.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

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Chapters

• 0:00 The Power of StoryBrand in our Podcast Content with Lauren Cockerell
• 1:43 Introduction to Lauren Cockerell.
• 4:22 The importance of finding a community as an entrepreneur.
• 11:31 The Storybrand methodology and how it puts the customer first.
• 16:38 How to apply Storybrand principles to content creation.
• 21:01 How personal values influence your business and the types of clients you weant to attract.
• 25:12 Implementing Storybrand in a podcast.
• 29:20 A warning against using Storybrand in an unethical or manipulative way.