Creative Ways to Repurpose Guest Podcast Episodes with Lyndsay Phillips

Making a guest appearance on other people’s podcasts is not only exciting but a great way to open yourself up to a new audience, potential clients, and business opportunities. But what can you do to promote your guest episode to your audience and beyond, especially if the host doesn’t promote it as much as you’d like? Lyndsay Phillips is here today to give us the best tips and strategies for repurposing your guest episode in a myriad of ways so it earns a spot in your evergreen content rotation. This week, episode 172 of Listeners to Leads is about creative ways to repurpose guest podcast episodes! 

Lyndsay Phillips is the CEO of Smooth Business Podcasting, speaker, guest expert, host of the Leverage Your Podcast show, and creator of the Podcast Leverage System. While growing a successful content marketing agency and launching a ton of podcasts (including her own), she quickly learned the true power of podcasting. Passionate about helping clients strategically leverage and repurpose their podcast interviews, she creates branded, authority-boosting content that expands your reach, attracts your ideal client, and generates leads.

In this episode of Listeners to Leads, Lyndsay Phillips is sharing the importance of taking a proactive approach to sharing your episodes as a podcast guest and actionable steps you can take right now to repurpose your content in new and exciting ways. 

Lyndsay and I also chat about the following: 

• Overcoming the initial fears behind starting a podcast.
• Having a plan for repurposing guest episodes, including creating blog posts, social media content, and videos.
• Creating evergreen content that can be consistently reused in your social media rotation.
• Using content to help team members and clients rather than having one-on-one conversations.

Don’t forget to head over to leverageyourpodcast.com/guest to get Lyndsay’s free guide and checklist, “3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales”!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

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Chapters

• 0:00 Creative Ways to Repurpose Guest Podcast Episodes with Lyndsay Phillips
• 2:08 Overcoming the initial fear of podcasting.
• 5:31 Effective strategies for you as a podcast guest.
• 14:10 Tools and techniques for repurposing content.
• 21:29 Maximizing ROI and creating evergreen content.
• 25:14 Innovative ways to repurpose content.