Leveraging Referrals and Market Research to Grow a Podcast with Sage Weiss

The best way to connect with your podcast audience is to create content that resonates with them. But in a busy world with digital algorithms that demand a constant stream of content, how can we cover topics that bring in our audience and new clients without overworking ourselves? The answer: referrals and market research! Sage Weiss is here today to talk about how he uses market research and referrals to grow his podcast and real estate business. This week, episode 173 of Listeners to Leads is about leveraging referrals and market research to grow a podcast! 

Sage Weiss is a real estate and personal finance YouTuber and host of the Life, Money, and More podcast. Sage helps people in the US and abroad buy & sell real estate by consulting and connecting. Sage is also a signed actor in the Seattle area passionate about sharing stories and lessons.

In this episode of Listeners to Leads, Sage Weiss shares the importance of being passionate about your podcast content and actionable steps you can take right now to create content on topics your audience actually cares about. 

Sage and I also chat about the following: 

• The gap in the market for young voices in personal finance and real estate.
• Using market research to ensure the relevance and longevity of a podcast.
• Maintaining a backlog of content to help you remain consistent.
• Creating content that addresses common questions and concerns of your audience.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH SAGE WEISS:

Email

YouTube

Life, Money, and More podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

Chapters

• 0:00 Leveraging Referrals and Market Research to Grow a Podcast with Sage Weiss
• 2:17 Sage’s journey to podcasting.
• 6:08 The importance of market research.
• 13:34 Building a sustainable podcast business.
• 16:59 Balancing content creation and consistency.
• 24:27 Connecting with your audience through topics important to them.
• 27:10 Engaging with the audience and building a network.