Building a Podcast Ecosystem in the Age of AI with Lisa Brown

AI is rapidly changing the way creators market, monetize, and build their brands online. From podcasting and digital marketing to newsletters and entrepreneurship, creators are being challenged to adapt while still maintaining authenticity and human connection. This week, episode 287 of Podcasting Unlocked is about building a podcast ecosystem in the age of AI!

Lisa Brown is the CEO of Side Hustle Saturday and the founder of Studio Nine Fifty One, a digital marketing agency focused on helping entrepreneurs with website design, development, and marketing strategy. Through her podcast and business, Lisa shares authentic conversations around entrepreneurship, business growth, and navigating the evolving digital landscape.

In this episode of Podcasting Unlocked, Lisa Brown is sharing the importance of building authentic connections in the age of AI and actionable steps you can take right now to create a sustainable podcast ecosystem around your content.

Lisa and I also chat about the following:

• How AI is transforming marketing, podcasting, and entrepreneurship.
• Why authenticity and human connection still matter more than ever in content creation.
• The importance of building multiple revenue streams around your podcast instead of relying solely on downloads or ads.
• How newsletters and platforms like Substack are helping creators grow audiences organically.
• The realities of the evolving job market and why more professionals are turning to entrepreneurship.
• Why community-building and personal branding are essential for long-term business growth.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at
 Podcasting Unlocked

CONNECT WITH Lisa Brown:

• Instagram
• Podcast: Side Hustle Saturday
• Linkedin
• Book a 1:1 Consultation with Lisa

CONNECT WITH Alesia Galati:

• Instagram: Alesia Galati on Instagram
• LinkedIn: Alesia Galati on LinkedIn
• Work with Galati Media!: Galati Media
• Work with Alesia 1:1: Work with Alesia

LINKS MENTIONED:

• Substack

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Transcript

Alesia Galati: 0:00

So much is shifting in the world of marketing, especially when it comes to how to build an ecosystem of monetization and marketing around your podcast. Today we're talking with Lisa Brown all about the shifts in AI, the things that are different, the things that we're anticipating, as well as things that we maybe don't love, and we also go into how to use your podcast as the foundation for an entire ecosystem of marketing and monetization for your brand. You do not want to miss this one. All right, let's get into it. Welcome to Podcasting Unlocked, the show for purpose-driven podcasters. I'm Alesia Galati, founder of Galati Media, and I'm here to share actionable strategies to help you amplify your message and grow your audience. Hello, Lisa. I'm so excited to have you on the podcast. I had the absolute pleasure of being on your show, so we'll make sure we have that linked in the show notes. But if you could start by telling everyone who you are, what you do, and a bit about your podcast. I surely will. Thank you for having me. My name is Lisa Brown, and I am the CEO of Side Hustle Saturday, a podcast that highlights entrepreneurship, the highs and lows, the brand stories. I got it wrong, I got it right. We just tell the real stories on Sci Hustle Saturday, and I am also the CEO of Studio 951 a digital marketing agency where I work with the napkin entrepreneurs and the scaling entrepreneurs on website design and development and marketing strategy. Very interesting. How did you get into that?

Lisa Brown: 1:38

I got into, you know, what I tripped into both of my businesses. I started Side Hustle Saturday because I was bored. It was COVID, you know. We was all on lockdown, and I didn't have anything to do. I was at home, and I was talking to a girlfriend of mine, I said, you know, I love talking to entrepreneurs, and we're just chit chatting. She's like, you know, I have a friend that has a wine company. I said, oh my god, I would love to talk to her, and that's when Instagram was hot, you know, going live on Instagram, and I said, you know, I want to talk to her, do an interview, and she's like I'll set it up and I did it, was called Quirks and Conversations, and I had seven people show up, I was like, oh, but I really liked talking to people and hearing real stories, and it's just from there, just click, and then I started doing lives on Facebook, and I changed the name to, like, Side Hustle Saturday. I set up there, I have a ring to it, no premise behind it, just it sounded cute. And then that was it. I took it from there.

Alesia Galati: 2:53

That's incredible. What was your cause? You're going into digital marketing, you're a woman of a certain age, and digital marketing has changed quite a bit. I mean, even thinking about, you know, when I jumped into this space very accidentally, 2016 that's 10 years ago. Facebook groups were huge, Facebook marketing was huge. We didn't have threads, we didn't have TikTok, we didn't have a lot of these other platforms, and so what is something that you've seen really in the fundamentals of marketing change over time that we're doing now that maybe you didn't even anticipate we would be doing?

Lisa Brown: 3:33

It's AI. AI has changed the game when it comes to marketing, and it's touched everybody on all the levels, whether it be social media, social media creating content, whether it be doing websites, which is my bread and butter, AI can go in and create a website. It has helped us in a way as business owners to streamline processes, but it has also hurt us in the way that clients don't need us as readily. Some of the clients that do the work and don't want to save money on the back end, let's just keep it real. So they use AI as their assistance to help them, whereas they might have had a social media manager, a marketing manager, and all the things. Now they have just one thing to kind of keep the business flowing, and then cut the overhead.

Alesia Galati: 4:30

Yeah. Well, I have lots of feelings about AI, especially as a business owner, and like using it or not using it from an ethical standpoint. There's a lot of discussion around the use of resources, natural resources, everything that goes into it. I spend a lot of time in creative spaces like readers and writers and authors and digital creators and things like that, and so there's a lot of like very anti AI in that space as well, and I saw someone post the other day and made me like the. Is how I feel about it. I want AI to do my laundry for me. I don't want it to create my art for me. I don't want it to create like some creative thing or the book I'm reading. I don't want it to create that. I want it to do my laundry, like, like things that I'm like, I could hand this off to a robot to handle. Thank you very much, but I'm also seeing, like, there's a lot of discussion around the idea that yes, AI is free now, for the most part, right? Maybe you're paying 20 bucks a month for the premium or VIP version of one of the products, but for the most part, it's relatively affordable. And then, what is it going to look like in five years? When is knowledge going to become a commodity? When is knowledge going to become something that we have to pay for, that people are no longer thinking critically to create things or to come up with ideas, and so lots of feelings, lots of thoughts around this. What are your thoughts?

Lisa Brown: 5:58

My thoughts, it's funny that you brought that up. I just saw a story today about how Taylor Swift is getting her one of her phrases trademarked and one of her images trademarked because people are cloning her image on AI, her likeness and image. Matthew McConaughey is doing the same thing. So I think when it comes to authenticity and originality, I think you're going to see a lot of people like, especially in the creative space, where we have to keep it authentic. I mean, nowadays when I'm on reels, I got to really look at somebody's Instagram profile to make sure, is this person real, right? Is this AI created, or is this person not real? You know, you have to kind of like really look, because it's getting so good and so advanced. It's like you got to really kind of squint to kind of like really lean in to really understand, because I've been tripped up a couple of times trying to figure out, is this person real or fake. I think still people lean into authenticity. This is just me. Some people may disagree. I think people still want and lean into that, and I think that's where AI is going to have a fight. And when it comes to our natural resources, because in order to run AI you have to have these data centers, right? So, with these data centers, they're, you know, going on mom and pop fields, and like, oh, we're going to build a data center, we're here, whether you like it or not. So, I think that is the other issue that people are going to have when it comes to that, and your electricity bill, and all of that, because just one prompt that you put in me, and then think of it, multiply that by billions of people, or millions of people that are using it, that's electricity that is being formulated out, that is causing everything to go up.

Alesia Galati: 7:57

Yeah, there's so much to it, and like I'm someone who I like, I have a product that's like, here are you know, however many, I can't even think off the top of my head, how many there were AI prompts for podcasters to help you streamline your processes, and like I think that in reason it makes sense, especially if you're just trying, if you're creating something for the machine, like your show notes, like your YouTube description, things that it's like, okay, we can have machines doing these things, but when it comes to having an actual discussion, you and I are human beings, yeah, we are humans talking together, yeah, and like I saw someone recently, they were like, oh, I wanted to create a bot that could interview me for my podcast, and I was like, you don't got no friends,

Lisa Brown: 8:40

right, like,

Alesia Galati: 8:41

like, what do you mean? Like, are you going to disclose that to your audience that they're listening to a bot you created, prompting you with interview questions? Like, what are we doing? I agree.

Lisa Brown: 8:55

I like it for I gotta brainstorm, I gotta do a brain dump, and kind of helped me formulate that, but for me as a creative, I love authenticity. I don't think you can, for me, there's no work around that. I love the real conversations and the stories, and that's something that no AI can give you, even when it's showing up on camera. Yes, I could twin myself to make it easier, because I've got to crank out these podcast episodes, so why not just, you know, do the whole 11 labs, twin myself to the Gemini thing, and boom, it's out there. But I think what it's missing is the emotion, it can't be emotional, it can't pick out the cool, oh, that'll be good on Instagram, maybe I'll get some, you know, this will go viral. That's the one thing I can't do. So, I think if we lean and look at it that way, instead of, you know, holding our picket signs up like anti AI, you know, I think we can kind of like look at it from that lens.

Alesia Galati: 9:55

Yeah, yeah, I, I use it for my kids because I want them to. Understand how these tools work. They're growing up in a world where that is, they're gonna know like other people their age are gonna know, especially them being homeschooled, right? I try to always make sure that they are tech aware, that they understand what the world has available to them. And one of the things we started discussing around AI was, like, if we're gonna Google something, we don't need to open up the AI overview, we can look up a reputable website and do a little more digging and get a little more information. Watch a documentary about the topic. Like, there are things that we can do now if we are planting outside and we want to come up with an idea on the types of plants that make sense for our zone, and we want to, I have an idea. Okay, this part of the yard has this much light. This part of the yard has this much light. Here are the plants that we want to grow. We also have bunnies, so we want to make sure that the bunnies do not - we don't have bunnies in the house, they're outside the house, and they just roam free. And, like, if they're roaming around, we want them eating our plants. How do we make sure that we're right, so it's a mix of all right. We come up with a plan with AI, and we have an idea of here are the things that we might want to do. Then we go down the street and talk to the lady down the street who has her own little greenhouses and get a second opinion on what she's doing in her yard, right? Like, I think it's just a mix of it, right, and so I think that we can use it, ideation like coming up, brainstorming, brain dumping, organize my thoughts, or is there more efficient way that I'm not thinking of to do this thing? Sure, but for the full creation, I don't think it makes sense at all, but I think that we are just seeing the tip of what AI is able to do, and even look at the last year, how much it's changed. I think a year from now we won't even recognize

Lisa Brown: 11:48

it 100% I was just talking to somebody a few minutes ago, saying what I was doing back in January is like archaic now compared to today, and that was just January, so how many months ago was that? Because, right, because of the evolution, so it's scary, it's exciting at the same time, and I think we got to keep one good eye open to make sure that we are staying up on what's really going on, especially when it comes to creativity, the job market, all the things.

Alesia Galati: 13:15

Yeah, the job market's important. I was dabbling in getting a job, just so weird. Me too. I know I loved working in manufacturing, and the only reason that I did not anymore was because of Covid, and getting let go, right. So, like, I kind of got thrown and tripped headfirst into entrepreneurship, and I always wanted to do side hustle stuff, but never wanted it to be like my thing, and so I was looking, I saw that a previous job I had been at had a posting, and you know, I did the whole thing. I applied, I reached out to the manager. I already knew her, so I was like, "Hey, I saw this posted. Do you know who the hiring manager is? I'm interested. And then her response was, "Oh, here, here's the type of person we were really looking for, more IT level, and I'm not an IT person whatsoever, I thought it was more quality and standardization from the job description, and so I put it in AI, and I was like,"Hey, what went wrong here? Like, what did I miss in this job description? And then it was funny, because, like, its response was like, "Oh no, this is an IT person in an equality trench coat, that's what they're trying to like, three kids in a trench coat here, like they're definitely wanting an IT person, but they did not phrase it that way, so it looked like it was a quality one, and I was like, okay, then that makes sense, right, because, like, her explaining, oh, well, we're looking for an IT person, that is not what your thing said at all, right, like, like, how do I understand this, so I think that, like, if we're using tools like that, sure, but I also think that there's power in calling and being like, hey, I just applied for this position, do you know if the hiring manager is available to talk, or like, like being a human, do

Lisa Brown: 15:00

that anymore, they, when it comes to looking for a job, and I noticed this, I was like, this is really crazy. You can't pick up the phone like you used to and talk to somebody. I remember where you could go door to door, like, are you guys hiring? Here's my paper application. It don't even work like that anymore. And now you got to really look to see if the job is real, because they have so many fake posters out here, and even the whole reaching out and all of that, that's getting so saturated now. The job market is a scary unknown place, because I don't even recognize it anymore to the way it used to be. People used to. Call you back,

Alesia Galati: 15:45

yeah.

Lisa Brown: 15:46

People used to at least answer an email, and now you don't even get that, and it's a scary unknown place. And so I'm just wondering, how the way it's evolving, and then how AI is evolving, and how people are letting people, how businesses are letting people go. What that's going to look like a year from now,

Alesia Galati: 16:06

yeah. How are we going to have to almost re-educate ourselves with these tools, right? And I think that that's going to be important, while also keeping that humanity to it, and understanding the human psychology of it, especially from a marketing perspective.

Lisa Brown: 16:22

Yeah,

Alesia Galati: 16:22

so much of marketing still is, yeah, the bots could troll the internet and find out the data, and but actually having conversations with people and what their struggles are, and the issues they're having, that's what sells the product, right? It's still the people with the bag, as one of my clients says, you know, that's going door to door, that understands what their struggles are, who can sell things that are still going to be successful, so yeah, it's such an interesting aspect. Is that something that you're finding you're having a lot of discussions on on your podcast, where you know it's Side Hustle Saturday, and these are people who are business owners, or maybe stumbled into business ownership and are navigating this world? Are you finding or you're having a lot more discussions around 100%

Lisa Brown: 17:08

I even, when I have my podcast, I even ask a question that deals with AI and what they do as a profession, and you wouldn't believe how many of the different responses I get. It's affecting everybody. Yeah, and so I like to hear it from their lens, whether they're selling a product or service or marketing, or whatever. You know, how is this change in our technology landscape affecting you as a business owner, and it's affecting everybody.

Alesia Galati: 17:43

Yeah, so interesting. How many episodes do you have so far?

Lisa Brown: 17:47

You know, that's a good question. I think I have 100 episodes, but let me be clear. When I first started out on Side Hustle Saturday, I was like all in, going live episode after episode. I did it for like two years straight, and then I fell off because I didn't know how to monetize my podcast, but people were like, hey, wait a minute, we really liked your podcast, you should bring it back, and so I brought it back just last year, and I know how to monetize now, and I'm getting it's easier to get guests, before it was really hard, and so now it's like I'm in it now, because now the environment has created a space to where we need to talk about it, because a lot of people are flipping to entrepreneurship because of the job market, or they got let go, or how can I use my skill set now? I can't find a job, it's been two years. What do I do? I need money, so what do I do? So now I've got this platform where I can say, oh, you could do this, this, and this, and now put my digital marketing agency and kind of like reformulate what I do as a platform. So that's what I'm doing right now, is doing the hard pivot of my business, so it all makes sense, and it's kind of like this nice big beautiful ball,

Alesia Galati: 19:07

yeah. I think a lot of folks go into podcasting with this idea of the expectation of what is going to happen, and I had a had an episode, a solo episode, go live. I don't know, it'll be maybe a month ago at this point from when this episode goes live, but I had a solo episode, make sure we link it in the show notes, where I talked about the, I guess, the mystery behind ads and monetizing a podcast right out the gate, because I had a potential client talk to me, and they were like, 'Hey, so like, once I hit 50,000 downloads, like, I'll be making six figures, right? And I was like,'How do I.. I mean, first, like, my first response was just like, where did you hear that? Like, what in the world, like, what, what, where's this coming from? I've never heard anything that ridiculous in my entire podcasting career, and working with people, and so I had to level set that expectation of that is not now, it works at all, and I think that that honestly could be one of the reasons why so many folks get into podcasting, and I think it's like what 90% of people don't make it past 15 or 20 episodes. Yeah,

Lisa Brown: 20:19

you tend because they,

Alesia Galati: 20:21

yeah, they have that expectation that they're going to make tons of money, or they're going to be a celebrity, or they're going to get on talk shows, and they're going to have all these people clamoring to listen to them, and it's like that's not the reality at all.

Lisa Brown: 20:34

It so, what? Yeah, what was kind of your.. you said you did 100 and then you're like, I don't know if this is working anymore. What were your goals kind of getting into that? Well, we. What I learned with the research, it's knowledge. So, when you look at some of these big podcasters, they don't make their money just based on YouTube, because that's a more public podcast, or Apple, or Spotify. That is just a piece of the pie, and so what it is is the ecosystem they build out, right. So the ecosystem is okay, I'm making money on my podcast, but I'm also making money on the brand deals, because if you got a podcast and you've got however many people, you should be reaching out to brands for them to sponsor it, cut and dry, because that's worth that's money. Okay, I got an email list, I got a digital product, I'm speaking. I wrote a book, you see. I just came out with six ecosystems to make money. Now the foundation is the podcast, right? And so from that foundation is where you got to build the house, and I think that's where people get it twisted. They think that I'm gonna be the next mr. Beast or the next Cody Sanchez or the next Gary V, but if you go and do the research, Cody Sanchez is just not sitting there doing a podcast, she's got different slices of pie bringing in the money, and she's not relying on just her podcast. And I think that's where the education needs to happen. It's not just me picking up the mic and talking and being in front of the camera, it's the things that I got around it.

Alesia Galati: 22:25

Yeah, that's so important. I even think, like, I followed Gary V for many, many years, and I mean, this was again back in what, 2018 maybe, when I discovered him. At that point, he'd already been doing video content for 10 years, right? Right, where he was like just starting to, like, get speaking engagements, just starting to blow up, and, like, Pete Lee was a house, quote unquote, household name, and it was like, he'll even, he would even talk about, like, hey, I had at least 50 videos that no one watched in the beginning that I literally was like, all right, this is me, and this is what I'm talking about, and we're talking about wine, because that was like what he was selling for, like, his family business, and even thinking about, especially being in the author space a lot with my hobby podcast, like I'm seeing authors that are getting these book deals, they're 3040, 50 books in before they even get the book deal, so they're having to upfront build this audience, build this whole machine of content of okay, I've got all this stuff now. They're getting the six figure book deal. Now they're getting the seven figure book deal, because they have that establishment already. If they were to go, like, if I were to be like, 'Hey, I can definitely write these books, I'm gonna go sell my idea, they're gonna be like, 'Okay, here's a couple grand, have fun giving me the seven figure deal, and I think that we have to, like, you said, what is that foundation? What is that content that you're trying to create? And then build, you know, the monetization strategy around it, and it is multifaceted. It could look like ads, it could look like sponsors, it could look like live events. I'm even thinking about, like, one of the, like, big true crime podcasts that I used to listen to at that point, they were 300 episodes in when I started listening to them. They were doing live shows, they finally had just gotten sponsors, and they had built up this like network of people who were like advocates of their show, were telling other friends. Then they built from there, they were able to build their own podcast network, which then had other shows on it, right? So, like, that is the foundation they're building upon it, and you can do that even with a hobby podcast, right? So, like, I have my hobby podcast, we read Smut, and I'm taking the avenue of more listener-funded, so here's maybe it's a Patreon, maybe it's a Substack. Go ahead and give me$5 a month or $50 a year, right? What does that kind of monetization look like to support the show? I also am an affiliate for all of the books that I recommend on my Amazon, so here's the Amazon affiliates, and I'm making a couple dollars from that, and then looking at, okay, what does a mini event look like a day event where I bring some friends in and I have them run panels and I charge to have people watching the replays, right? So, like thinking about it holistically, sure, it's a hobby podcast, but also we could be making money from this. That's okay,

Lisa Brown: it's two things: 25:21

it's the community that you build, because if people like you, they're gonna rock with you, and you could go to Alaska, for all you know, and if they like you out there, they're gonna rock with you, and they're gonna support you. It's the community that you build, and it's the brand, because, unbeknownst to a lot of people, when you start putting yourself out there, and you know. Side hustle Saturday, or we smut, you are now the brand, you are the face of this company. So, when you start to build up, that's when people start to see you. So, I think people don't realize that now you're starting to become a brand. Gary V talks about it a lot, all the time, about being the brand and having your own Instagram, and you know what you do day in and day out, because that's how you build the community, that's how you build the brand, and that's how you grow your business.

Alesia Galati: 26:16

Yeah, which is the important part, right? Especially in the world of AI, like we were talking about originally, in the world of that, and setting yourself apart, like your brand is what's going to help you still make money, and people aren't going to say, "Oh, well, I could just go to AI for this. No, I want to go to Lisa for this. I want to work with her. I want to work with her brand, because I know that she's going to help me, and I know I trust her. I like her. Like, that is still a good selling point, and I think that we can't lose sight of that, even with the rise of all of these new tools,

Lisa Brown: 26:48

100% because not my father used to always say, when you know better, you do better, and some people, you know, stepping their toe into the entrepreneurial waters, don't know, I mean, I was one of them, and I'm still learning, I'm not saying I know it all, but what I know now from five years, yeah, I can. I can help you. I, this is what I know, and this is what I know to be true. And so you need to do those things in order for you to grow your business, whether you're 50,000 podcast listeners or community, and you got 1000 podcast episodes, or whether you have 20, because I hear YouTube isn't discriminating, you can have a small channel or a big channel, because what they're trying to do is just grow. Period. And they're not looking at the bigger channels or the bigger communities, they're looking at the small people that give the value and have the big community base as well, so there's room for everybody. Obviously, there's room for everybody at the table, so

Alesia Galati: 27:53

yeah, for sure. What's next for you, for your show, for your business? Where can people get to know you, all that fun stuff?

Lisa Brown: 28:01

Well, what's next for me? Like I said earlier, I'm doing a hard pivot, so I'm going to be relaunching my website. I'm going to be tweaking Side Hustle Saturday, and I'm going to be an umbrella song. I'm being on the brand now, but we're putting a little bit more makeup on the brand, so.. so I'm doing that, and I'm launching a newsletter.

Alesia Galati: 28:25

Nice.

Lisa Brown: 28:26

Yeah, I became a writer here lately, so I'm launching a newsletter, so be on the lookout for that. But you can find me on my Instagram at Side Hustle underscore Main Hustle. You can also, if you want to reach out to me, do a one on one consultation. You can reach out to me at info at Studio 951 dot com and LinkedIn on LinkedIn at Lisa Brown, so and I'm sure she's gonna put all that information in there, but yeah, I'm going to be using a central hub because I was all over the place, like I gotta have a website here and a website here, no, I'm not doing that, so just kind of cleaning up the house a little bit, and just rebranding, so that's what's next for me in this whole newsletter thing, being on Substack, and all that. That's it's crazy.

Alesia Galati: 29:15

Love it, that's so exciting. I love Substack. I've been having a good time over there, and their algorithm.. don't sleep on Substack, y'all. I'm telling you, I might need to do like a full episode on just Substack, because really I wish you coming out with some be there features,

Lisa Brown: 29:32

really, and you were like the second person that said you need to get on Substack. I'm like, really, because you see it, you're starting to see a resurgence in newsletters. I mean, I read some people don't read them, but I do. There's some, just about two or three of them that I read almost every day that are really, really good newsletters.

Alesia Galati: 29:52

Yeah, it's definitely worth checking out, for sure. And their algorithm works really well for getting people in front of your content, which is important, right? So, if you're running your newsletter from your own website, like you're reliant on who's coming to your website, whereas Substack is pushing your newsletter out to people. In just a year, I got what was it, like 10,000 subscribers. In just, are you serious?

Lisa Brown: 30:17

In a year,

Alesia Galati: 30:18

in a year. And, like, I started it because someone was like, 'You should try it, and I was like, 'Sure, let's try it. And I maybe posted once every month or once every other week, and got up to 10,000 I'm at 13,000 now, but yeah, and it's like every day at least 50 to us. You reach out

Lisa Brown: 30:35

to people, or you just put the keyword. No,

Alesia Galati: 30:39

I don't do know that it's just subset pushing people to my content, which is why, like, I'm looking at how can I make them. Most of this, if I already have the subscribers there. Yeah, I plan on hosting my event fully through Substack, so it's going to be recorded on Riverside, streamed to Substack, so people have to be on that platform. Yeah, I'm hoping to get in touch with some people from Substack, make sure that's all going to work, make sure that it's going to make sense, and then have it where it's an easy paywall of, like, hey, if you want this content, then you become a Substack subscriber, and then you pay the $5 a month, or whatever that looks like, right? Yeah, there's like a whole, like, that's the whole universe, right there. Yeah, so it's very interesting, and they're.. I don't know if it's just the topic, because what is interesting right now for a lot of people, and so they're like, yes, please, I want to know more, but yeah, it's been really interesting seeing how it's been working, and they have podcasts now, which is pretty cool, where you can host your podcast on Substack.

Lisa Brown: 31:34

Oh, wow, live video,

Alesia Galati: 31:35

like I said, regular videos you can upload, and so it's a really good place for people who want to have that kind of more written aspect. Yeah, also add some video in without having to keep directing people to your website.

Lisa Brown: 31:50

That's cool. I, well, like I said, I'm I'm doing the baby steps, so when I launched the newsletter, I'm gonna launch it simultaneously on Subset. But that's really cool. I like that.

Alesia Galati: 32:03

Yeah, that'll be interesting to see. Yeah, all right. Listen, you're

Lisa Brown: 32:07

on the Today Show next,

Alesia Galati: 32:09

right? Oh my god, no. I'm gonna receive it, and also, please, no. All right, I better not see. I'm gonna click on me, like, oh, I was overwhelming. Exactly, Lisa, this has been so much fun. Thank you so much for being on and sharing about your experience. What's working, what's shifting? I think all of it is so important in building a podcast that has longevity that we're able to continue doing because we set realistic goals, realistic expectations for what we can achieve and how we can support our listeners. So, thank you so much. And, of course, we'll have all of your links in the show notes for anyone doing other things as they're listening to us. Go ahead and grab those and connect with Lisa.